We were blown away by this:
(We suggest you watch first, then read below)
Fabulously effective advertising and yet another piece of art that brings us to tears. This film, created by Ogilvy South Africa and Topsy Foundation, is a brilliant portrayal of the power of antiretroviral drugs to reverse the effects of full-blown AIDS. Ogilvy describes the making of the video below:
“With Topsy’s help we located Selinah, a patient displaying the advanced stages of AIDS, who was brave enough to agree to be filmed. Topsy started her on treatment and she was filmed every day for a period of 90 days. No special techniques or tricks were used in the post production of this commercial – the transformation you see before you is absolutely real.”
“Selinah wants everyone to know she was brought back to life purely because of ARV’s and her will to live.”
We have seen firsthand the devastating effects of HIV/AIDS and hope this video helps to promote the wonderful work that organisations like Topsy Foundation are doing to combat this pandemic and give women like Selinah a second chance at life.